Design Case Study Logo
Courtney Levine Diamonds
Explore the complete evolution of a luxury diamond brand identity — from initial sketches to refined elegance, showcasing the journey of precision craftsmanship in logo design.
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STAGE 01
Initial Sketch
Started with a concept combining a diamond on top of a trophy, with smaller diamonds at the base. This early idea explored how to represent prestige and the brand’s focus on diamonds.
STAGE 01
Initial Sketch
Started with a concept combining a diamond on top of a trophy, with smaller diamonds at the base. This early idea explored how to represent prestige and the brand’s focus on diamonds.
STAGE 01
Initial Sketch
Started with a concept combining a diamond on top of a trophy, with smaller diamonds at the base. This early idea explored how to represent prestige and the brand’s focus on diamonds.
STAGE 02
Trophy to Racket
Refined the idea by replacing the trophy with a tennis racket to better reflect their signature product: tennis bracelets. This shift made the logo more personal and directly relevant to the brand.
STAGE 02
Trophy to Racket
Refined the idea by replacing the trophy with a tennis racket to better reflect their signature product: tennis bracelets. This shift made the logo more personal and directly relevant to the brand.
STAGE 02
Trophy to Racket
Refined the idea by replacing the trophy with a tennis racket to better reflect their signature product: tennis bracelets. This shift made the logo more personal and directly relevant to the brand.
STAGE 03
Bracelet Around the Grip
Added detail by wrapping a tennis bracelet around the racket’s grip, making the jewelry connection explicit. This emphasized both craft and the specific product focus.
STAGE 03
Bracelet Around the Grip
Added detail by wrapping a tennis bracelet around the racket’s grip, making the jewelry connection explicit. This emphasized both craft and the specific product focus.
STAGE 03
Bracelet Around the Grip
Added detail by wrapping a tennis bracelet around the racket’s grip, making the jewelry connection explicit. This emphasized both craft and the specific product focus.
